• YUTNORI / BLACK
  • YUTNORI / BLACK
  • YUTNORI / BLACK
  • YUTNORI / BLACK
  • YUTNORI / BLACK
  • YUTNORI / BLACK
  • YUTNORI / BLACK
  • YUTNORI / BLACK
  • YUTNORI / BLACK
  • YUTNORI / BLACK
  • YUTNORI / BLACK

YUTNORI / BLACK

Regular price $95.20 Sale price $119.00
Unit price per

Yutnori is a traditional Korean board game that has long brought people together to laugh, move, and play.
Using a simple system of throwing wooden sticks to move pieces across the board,
the game naturally draws people closer and creates a shared rhythm among players.
K-JINA CHING CHING reinterprets this experience as a contemporary play object, designed for today’s players.
  • 4 - 8 PEOPLE
  • AGE 14 - 100 YEARS
  • KOREAN CULTURE
  • SHIPPING WORLDWIDE
  • FAST DELIVERY
EASY TO LEARN 10%
HARD TO MASTER 90%

Playfulness, Joy, Warmth, Togetherness, Laughter, Delight, Smiles
The first game of K-Jina Ching Ching, a modern reinterpretation of traditional Yutnori.

YUTNORI BLACK EDITION

K-Jina Ching Ching brings a traditional game, long loved in Korea, into today’s life with a modern sensibility

A GAME PASSED DOWN ACROSS GENERATIONS.
MOMENTS WHERE LAUGHTER NATURALLY FLOWS.

THE TIMELESS FEELING OF TRADITION REMAINS.
THE EXPERIENCE IS RENEWED.

  • WHAT WOULD THE WORLD LOOK LIKE IF, DESPITE DIFFERENCES IN LANGUAGE AND CULTURE, PEOPLE COULD LAUGH TOGETHER THROUGH A SINGLE GAME? THIS QUESTION WAS OUR STARTING POINT.

    1

  • WE DISCOVERED MOMENTS IN TRADITIONAL KOREAN GAMES WHERE PEOPLE NATURALLY CONNECT WITH ONE ANOTHER.

    2

  • WE EXPRESS THIS WARM FEELING THROUGH A VISUAL LANGUAGE CALLED A HEATMAP. THE TEMPERATURE OF THE PLAY IS VISIBLE, AND THE SHARED JOY SPREADS NATURALLY.

    3

whats inside

  • YUTSTICKS

    THE YUTSTICKS ACT LIKE DICES AND BRING YOU THROUGH THE GAME

  • YUTPAN

    THE GAMEBOARD FUNCTIONS AS YOUR BOARD OF VICTORY AND STYLISH FASHION PIECE

  • YUTMAL

    CHOOSE A TEAM OF 2 HISTORIC FIGURES OF KOREAN CULTURE AND USE THEIR STRENGTHS TO WIN

  • GUIDE & STICKERS

    PLAN YOUR SMARTEST MOVE WITH THE YUTNORI GAME GUIDE. SHARE THE LOVE WITH CUSTOM STICKERS

The moment the Earth becomes one.

  • FROM THE MOMENT YOU HOLD IT, YOU CAN FEEL THE WARMTH OF THE GAME.

  • THIS STICKER SET CARRIES THE SPIRIT OF K-PLAY INTO YOUR EVERYDAY LIFE, LETTING THE FUN LAST LONG AFTER THE GAME IS OVER.

THE gameboard functions as a versatile scarf that can be used in many ways.

HOW TO PLAY

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